HERE COMES THE AGE OF MEATLESS DIET！
Here Comes The Age Of Meatless Diet！
The Artificial Food Market Is Promising
American fast food leader McDonald’s announced that 8 stores across the United States will put McPlant, plant-based meat burgers, on their menu from November 3. Earlier than that. It has been in 250 McDonald’s in United Kingdom since October, and is expected to reach 1,300 stores by 2022. Not only the Western markets, China is also on the move. Several vegan meat startups are entering the market, and more followed. Manufacturers in Taiwan have also seen opportunities and started promoting a variety of products to the market. The results showed that the trend of vegan meat is unstoppable. The idea of “Go Green”, healthy diet, and scarcity of natural resources results to more and more artificial foods. In addition to artificial meat, artificial seafood is also on the rise. The taste and look of artificial tuna developed by Spain’s startup “Mimic seafood” is so similar to real tuna that people can hardly tell the differences. You might not have felt the power of artificial food yet, but the data speaks for itself. According to Bloomberg Intelligence, in 2030, the plant-based food market will take over 7.7% of the global protein market, with a market size of over 162 billion US dollars. You will not want to miss this.
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Flexible Diet, A Win-Win Concept For Environment And Consumers
Taiwan has the reputation of a vegetarian paradise. Taipei was once voted by “CNN” as one of the top ten vegetarian cities in the world. The variety of vegetarian products and vegan restaurants impressed many tourists around the world. However, vegan diet has always been regarded as a religious discipline, a practice of environmental protection, and “healthy”. These are not quite appealing to most people, who enjoy the delicious taste of meat. Now, plant-based meat makes a different impression to meat consumers. Vege meat does not only look but also taste similar to real meat. The meat eaters don’t have to compromise on the taste while contributing to environment protection. The young Swedish eco activist, Greta Thunberg, who awakens the attention of the world to environmental protection, emphasizing the urgency of saving natural resources. Flexible diets emerged in response to the trend. Meat eaters can have more choices among plant-based meat and meat, which is a relatively stress-free diet. The concept has also become a marketing method for plant-based meat. Reducing the demand for meat through plant-based meat can greatly reduce greenhouse gas emissions, energy consumption, land and water usage. Plant-based meat is formulated, which can contain lower fat, lower cholesterol, and more dietary fiber, which is also a draw for both vegan and non-vegan consumers.
The Future Trend Of The Meatless Economy
Influenced by the pandemic, the public pay more attention on food safety than ever. According to the Tetra Pak Index, 68% of consumers believe that food safety is a major social issue. Compared with meat, which has more bacteria and antibiotics, plant-based meat has a comparative advantage in food safety. However, in addition to safety and health, plant-based meat is also facing the challenge of lack of diversity, taste and nutrients.
At present, most of the common plant-based meat products are burger patty. However, the demand for burger patty in the Asian market is not as high as that in the European and American markets. To expand the market to other regions, plant-based meat suppliers must diversify and develop locally to satisfy the demands. Another important factor that affects consumers’ decision is the taste. The meaty flavor, texture and meat-like taste are the biggest draw for meat consumers, which are also what many brands are urging to achieve. Aside from the taste, nutritional content is another essential factor. Although some nutrients can be formulated and supplemented by meat, plant-based meat is not nutritionally equivalent to real meat. More research and modification are required for improvement.
In addition to product development, brand management is the key. Compared with Europe and the United States, which are more proficient in brand management, the traditional Asian suppliers pay less energy in brand planning and marketing strategies. Transformation and branding is inevitable for global market. In addition to leading brands like U.S.A Beyond meat, and Impossible Foods, Asian brands, such as China’s STARFIELD, Taiwan’s Vegefarm, Japan’s NEXT MEATS, South Korea’s Unlimeat, many other suppliers are competing in the Asia market. The plant-based meat market is grand yet competitive.
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