THINGS YOU DON’T KNOW ABOUT MID-AUTUMN FESTIVAL

Things You Don’t Know About Mid-Autumn Festival

Celebrate The Mid-Autumn Festival, And Be Grateful For The Harvest In Autumn

“May all friends have prospered like blooming flowers. May all families have fulfilled like the full moon”. The Mid-Autumn Festival is at the corner, and everyone is preparing and looking forward to it. In the Chinese society, the Mid-Autumn Festival is an important traditional festival second only to the Lunar New Year. The custom of eating moon cakes and barbecues are common to most nowadays. However, in ancient times, autumn represents the season of ripe crop and reaping, which Mid-Autumn Festival is not just for moon but also for harvesting. Legend has it that Mid-Autumn Festival Moon Festival may have originated from the celebration of good harvest and gratification toward the land. Therefore, the Mid-Autumn Festival is also a harvest festival. Harvesting is celebrated by many cultures all over the world, such as Thanksgiving in North America, and Sukkot for Jewish. There are corresponding activities to celebrate the harvest and autumn.

Different But Tasty. The Regional Differences Of Mooncakes

Mid-Autumn Festival is celebrated in Asia. In addition to dates, rituals and customs, the types of mooncakes are different as well. In Japan, offerings for the god of harvest (usually stacked up into a pyramid) with ” Tsukimi Dango“. These dangos are made of rice powder, kneaded and steamed, which are similar to glutinous rice balls for Lantern Festival. Different colors with red bean fillings are also common in different regions. In South Korea, Mid-Autumn Festival is also an important holiday. As an indispensable offering for ancestors, “Songpyeon”, translated as pine cake, were made into half-moon shape. Koreans believe that half-moon symbolized the transition from loss to a gain, which means progress and toward perfection. On the other hand, round dangos symbolized solidity and full moon. Aside from the look and meaning, the fillings of pine cake are also different from tsukimi dango. Chestnut paste, sesame seeds, and soybeans are stuffed while pine leaves are added during steaming to give the pine cake a special aroma.

Tsukimi Dango	Songpyeon

HM-88 Auto Encrusting Machine 、HM-168 Auto Encrusting Machine  are recommended for producing delicious Tsukimi Dango, according to your needs and require.

In Hong Kong, new mooncakes are developed. The famous snow skin mooncakes are processed by unique procedure. Without baking, the skin, made of sticky rice powder and flour, is steamed and dyed with elegant colors. In addition to traditional bean pastes, fruits and custard are used. Preserved in low temperature, snow skin mooncake features the special texture and cool tastes.

snow skin mooncakes	snow skin mooncakes

HM-588Auto Encrusting Machine are recommended for producing delicious Tsukimi Dango, according to your needs and require.

Malaysia, located in Southeast Asia, retains the mooncake culture while merging the local feature with durian filling. There’s another mooncake called Shanghai Mooncake, which is famous for its long gibbous moon shape. It is also called “Golden Pillow Mooncake” and “Mouse Mooncake” by the locals for its look. Mooncakes may diverge and evolve into sweets which are far from the original, but what remains unchanged is people’s adoration for delicacies.

Mouse Mooncake	Taiwan Egg Yolk Crisp

A New Trend, The Livestreaming Is Hot

The innovation didn’t just happen to the appearances of mooncakes, but to the global marketing strategy as well. The live broadcasting economy has accelerated during the epidemic and gradually changed consumer habits. According to Market Research Future (MRFR), the global livestreaming market is expected to reach 247.2 billion US dollars in 2027. Among the global markets, the Asia-Pacific region has the best performance and is leading the global livestreaming market.
In respond to prevention and control of Covid-19 and lockdown in some countries, the live broadcasting has increased by nearly 50% in 2020. Many offline businesses have also begun to promote their products through the Internet. Under such circumstances, the huge challenge is to promote the food product while sample tasting is impossible. Many manufacturers altered their marketing strategy by transforming the broadcasting into their own online shops. Live broadcasting became a powerful platform for shopping and exposure.

Sustainable Mooncakes Packaging For Environmental Protection

Climate changes and global warming has evoked the public’s awareness of environmental protection. According to reports, more and more consumers tends to choose sustainable mooncake gift boxes. In addition to the contents, packaging is also taken into consideration. For example, a well-made box can be reused as container, which motivated consumers to purchase the gift box. Aside from the structure and design, the material should also be eco-friendly. Using pineapple fiber and recycled pulp to make a pineapple-looking box for pineapple cakes. The empty box can be decomposed into the soil. These packaging design not only gave the pastry special touches but also more environment friendly.

Hundred Machinery Broaden Your Horizons

In addition to product and machinery research and development, Hundred Machinery also catch up with food market trends and future development, assisting customers to grow and seize market trends to obtain business opportunities. Hundred Machinery also continues to expand the scope of traditional machinery business, promoting automated machinery products with HM Dream Team and excellent food manufacturers. We help customers understand machine applications, machinery maintenance and troubleshooting. “Understand your needs and broaden your horizons” is the tenet of Hundred Machinery’s service.

HM-588 Automatic mooncake production line, efficiently producing delicious mooncake.

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