WELCOME NEW YEAR’S BUSINESS OPPORTUNITIES WITH ASIAN FOOD

Welcome New Year’s Business Opportunities with Asian Food

Chinese Celebrate Lunar New Year Worldwide

Lunar New Year celebration is not exclusive to Asian countries. Many cities in Europe and the United States also hold Spring Festival activities, such as the Golden Dragon Parade in Los Angeles Chinatown and the Lunar New Year’s Eve countdown event in the UK. It is estimated that nearly one-fifth of the world’s population is preparing for the upcoming Lunar New Year. In preparation for the festival, in addition to the traditional dragon and lion dance, firecrackers, and the New Year’s markets, the most representative of the festival is definitely the festive foods. Foods are the essentials. According to the data, the festive atmosphere has indirectly increased the consumption expenditure. In 2021, the sales of large-scale retailers and catering companies in China has both increased by 28.7% to 1,294 billion US dollars. Chinese New Year foods were also affected by the pandemic. Some consumption has transferred from traditional offline markets to online shops, which revealed the promising future of e-commerce and opens up new sales forms and changes in traditional business thinking.

Eat Dumplings For Good Fortune

During the festivals, dumpling is a must-eat delicacy in Chinese culture. The look of dumpling is similar to ingots, which symbolizes fortune. In the past, people will eat dumplings at midnight on the 30th of the lunar calendar. This is the time when the last year ends and the first day of the first lunar month begins. The common saying of this period of time is “geng sui jiao zi”. The hour of “Zi”, and Jiao sounds like dumpling in Mandarin. Dumplings are used to remove the old and welcome the new. In addition to the name, the feature of dumpling also matters. Since dumplings can be stuffed, people can fill auspicious ingredients, and even coins into the dumpling. The dumplings contain people’s expectations for the new year. Moreover, making dumplings can also be a great family activity to share affections. European and American countries will also eat dumplings to celebrate Christmas, New Year and other important festivals. Their appearance and fillings are also different from Asian dumplings. Take ravioli for example. The shape is square and the fillings are potatoes and cheese. Other variants are empanada and pelmeni, which contains unique fruit filling. Aside from shapes and fillings, the dough can be mixed with fresh vegetable juice to make healthy dumpling skins, attracting the attention of foodies worldwide. It can also create market segmentation and increase the added value of products.

During the pandemic, the dumpling market had changed to keep up with the new marketing strategy – Live Streaming Ecommerce, which has flourished against the downturn caused by the pandemic. According to Retail Dive estimates, the global live streaming market was expected to reach 6 billion US dollars in 2021, and will reach US$25 billion in 2023. Since the outbreak of Covid-19, the effect of the home economy has continued to expand, and e-commerce has become the main shopping channel for consumers. Addition to being able to communicate with customers simultaneously, the live presentation has also boosted the sales. Through media, you can make orders, pay, and receiving the product without contacting anyone in person, which is par particularly important during Covid-19 pandemic. The future development of live broadcast e-commerce is more and more exciting.

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It’s Not A Hot Pot Without Hot Pot Balls

On Lunar New Year’s Eve, the whole family gathers around the table and have a reunion dinner to celebrate the New Year. Among all the delicious dishes, the hot pot is the most popular cuisine. Hot pot warms your body and your heart during the cold weather. You can add whatever you like to the hot pot, vegetables, sea foods or meats, but a hot pot is not a hot pot without the hot pot balls. Fish balls filled with fish roe, pork balls filled with mushrooms, cheese balls, mochi hot pot balls, hot pot balls are made into various shapes, colors, and flavors. You can have everything in one bite. According to reports, Taiwan consumed nearly 3 billion fish dumplings and 50 million mochi hot pot ball in a year, and the overall output value of frozen hot pot balls is estimated to be nearly 8 billion a year. The preference for hot pot has spread out from Asian countries. More and more hot pot brands have also reached Europe and the United States, conquering the taste buds of Westerners. The world’s largest hot pot brand, Haidilao, has established nearly 1,300 branches around the world, and the hot pot market is full of business opportunities.

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